The M Brand marks the milestone with an M3 Competition xDrive that receives special paint and more to become the M3 Edition 50 Jahre BMW. 500 iterations are North America bound.

It was May 24^th, 1972, that BMW M GmbH opened its doors for the first time. A sub-brand of Bavarian Motor Works—well, technically Bayerische Motoren Werke—that would one day turn into an absolute dynamo for driving enthusiasts across the globe. From the M1 supercar, to the iconic E30 M3, to the drift king E39 M5, the M Brand built generations of stunning machines. And now that company is 50.